GDPR

Does GDPR affect me?

The GDPR, a new EU regulation in the field of personal data protection, applies to all entrepreneurs and non-entrepreneurs, for example bloggers who process the personal data of their clients or readers. Considering that email addresses are also considered personal data, it applies to practically every entity operating online.

As a customer, do I have to sign a contract with you regarding the processing of my subscribers personal data?

There is no obligation to do this because no personal data is processed when sending a web push notification. However, we have noticed that some of the more restrictive interpretations of the law consider the nature of personal IP addresses that use a web browser to pick up a notification. If a similar situation takes place in your company, for your own peace, you can fill out our Agreement for processing of personal data and contact us personaldata@pushpushgo.com

Do I have to add checkboxes or other clauses under the web push form on my website?

There is no need, because in the web push registration form there is information about what forms of communication the subscriber agrees to. Clicking “allow” or “block” constitutes the granting or refusal of consent to notifications. You are also able to check when someone has signed up for notifications and when, so the whole process is transparent and accountable in accordance with the rules of the GDPR.

What impact does the GDPR have on my marketing activities? What will change?

The biggest changes concern the basic approach of companies to the processing of personal data. The specifics of how you operate will not change so much. You will learn more about this topic from our ebook about changes the GDPR will introduce in your marketing activities.